Bristol Hippodrome

"We chose panels in Jarrow, Hartlepool and Sunderland as that’s where our centres are. We also chose city centre locations with high footfall of our target audiences. We selected sites close to our competitors so potential learners would see our adverts when leaving their current colleges. We ran ‘hiring an apprentice’ campaigns in city centres wherefootfall of business owners/key recruitment personnel is high."

"During the campaign, we saw an increase in telephone enquiries, a 60% increase in direct website traffic and an increase in vocation specific enquiries; hairdressing and construction – which would marry up with the adverts we ran for those two courses."

"Outdoor advertising gave us the opportunity to reach a large amount of our target audience for a reasonable investment. It allowed us to run campaigns which didn’t require constant monitoring. We would highly recommend using outdoor advertising!"