Asahi

Asahi Super Dry, a brand synonymous with premium quality beer and Japan was looking to increase visibility and consideration of their product whilst celebrating its unique heritage.

The backbone of the campaign featured a mix of paper and digital formats to achieve maximum national reach (70% of 18-34’s) across roadside, rail and underground environments.

The Out of Home campaign saw positive results and highlighted the importance of combining national reach with high impact formats such as special builds.