With standout formats at stations and onboard trams, your message will be front and centre for a highly sought-after, captive audience of commuters, shoppers, motorists and tourists alike.

Luas offers powerful proximity targeting across key city zones, serving a significant portion of Dublin’s population every day. It’s targeted, high-impact visibility will keep your brand moving in the right direction.

The Luas line has expanded significantly since making its maiden journey along the Green Line from Sandyford to St Stephen’s Green, today stretching to 43km and servicing 67 stops across the city. In its 20 years in service, it has carried more than 650 million passengers and, remarkably, more than 400,000 Dubliners now live within 1km of a Luas stop, fuelling the increasing demand for the public transport service. 

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Luas Columns offer standout street-level visibility in high-footfall areas, making them an ideal format for impactful, eye-catching advertising. These tall, illuminated structures are strategically placed along busy Luas stops, capturing the attention of both pedestrians and commuters.

For brands looking to amplify their presence even further, full column wraps are available - allowing for bold, creative executions that turn each column into a fully branded, high-impact statement on the street.

External Luas Tram Wraps offer powerful, high-impact brand visibility, turning each tram into a striking mobile canvas that reaches thousands of people every day. These dynamic formats travel through key urban routes, engaging both pedestrians and motorists while delivering strong, city-wide brand presence.

There are four impactful wrap options available to suit different campaign goals and creative visions:

Tram Side Wraps feature a wrapped rooftop and partial window coverage for broad visibility on the move;

Tram Centre Wraps cover one full carriage and the rooftop for a bold, central statement;

Tram Top Wraps focus on the roof for clean, elevated branding; and the

Full Luas Wrap delivers maximum exposure with complete tram coverage, creating a truly unmissable, all-encompassing brand experience. Whatever the format, Luas tram wraps offer scale, reach, and standout presence in motion.

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