Yesterday in Stockholm, Bauer Media Outdoor Sweden proudly presented our 2026 product portfolio to the entire Swedish media agency community, our most important partners and clients. At the heart of the launch stands Sweden’s largest reach package, offering unparalleled national coverage across nearly 200 municipalities.

This milestone strengthens our position as the country’s leading reach media. With a unique mix of both classic and digital billboards in every outdoor environment, no other player in the market can match the breadth and speed of audience impact we deliver.

Our expansion has been significant: from new premium sites in Uppsala, Linköping, Helsingborg, Halmstad, and Luleå, to 1,000 new signs in Stockholm by the end of 2026, covering buses, trains, subways, and stations across the capital. This ensures we continue reaching more than 82% of Sweden’s population and creating more unique contacts than any competitor.

As Sales Director Nicklas Norrby emphasized during the launch: “Market leadership is not defined by ambition, but by the ability to consistently deliver the widest reach and grow faster than the market. That’s what sets Bauer Media Outdoor apart, now and into the future.”

This launch marks another step forward in our journey of growth and innovation, and we look forward to shaping the media landscape together.