Bauer Media Outdoor has a long-standing relationship with the Irish Rugby Football Union and manages the sale of advertising assets at the Aviva Stadium for the home Irish International matches on the IRFU's behalf.

Stadium advertising offers unparalleled brand exposure to a highly engaged and passionate audience. With millions of eyes glued to the action on the pitch, both in-stadium and through live broadcasts, brands have the opportunity to reach a vast and sought after audience.

These matches consistently deliver high viewership ratings, making them a prime platform to drive brand visibility to a wide range of consumers. Furthermore, the live action in the Aviva Stadium creates a memorable experience for fans, making it an ideal environment for brands to connect with their target audience on an emotional level.